Construction materials websites
Construction materials websites: what builders and tradies need
What does a builder actually need from a concrete supplier’s website at 6 am on a Tuesday?
Alexander Zhdanov · · 2 min read
I have seen construction sites in every country in the world, and the people who order materials are the same everywhere: practical, short on time, on a phone. When I audited Holcim Australia, the website was built for investors, not for them. Here is how I would put the buyer first, step by step.
Step by step
News instead of ordering
The first screen should start ordering, not show corporate news.
One path for everyone
A homeowner with a small job and a contractor on a large project need different journeys. Give each their own path.
No calculator
A simple concrete volume calculator answers the first question every small customer has.
Plants are hard to find
A finder that shows the nearest plant or quarry with hours and phone number.
Broken links on key products
A flagship product that leads to a 404 page costs orders every day.
Concept · our vision
Example: a concept for Holcim Australia
Holcim Australia supplies concrete and aggregates from 226 plants and quarries. I audited its public website and built a concept. This is my vision, not the official Holcim website.
- Three paths: small job, account customer, large project
- Concrete volume calculator
- Nearest-site finder across all 226 locations
- Concrete grade guide
- Quote request form
The bottom line
A materials website should start an order, not tell a corporate story. Give small jobs and big projects their own paths, add a calculator and a nearest-plant finder, and the site becomes a sales tool.
Alexander Zhdanov. Traveller: I have visited every country in the world and written eight books about it. I studied at NIT in Perth and now work as a Digital Media Marketing Specialist at AK Digital Media. I audit and design websites through the eyes of someone who has seen how businesses welcome customers in every country on earth.
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